^theTourism Company is a management consulting firm specializing in the tourism industry. The three partners in the firm - Jill Vandal, D'Arcy McKittrick, Mike Robbins - each bring distinct individual expertise and background to the company providing a unique mix of tourism consulting skills. Established in 1994, the firm is recognized as a leading Canadian tourism consulting firm as evidenced by recent or current work for clients such as:

	Ontario Tourism Marketing Partnership
	The Business Development Bank of Canada
	Relais & Chateaux North America
	Tourism Toronto
	Ontario Ministry of Economic Development, Trade and Tourism
	Inter-American Development Bank (Washington)
	Canadian Tourism Research Institute
	New York State Development Corporation
	Department of Canadian Heritage and Parks Canada
	many private sector developers/entrepreneurs involved in the tourism industry.

High quality work is delivered consistently, with a strong commitment to customer service. As a result, many clients are repeat clients.

^theTourism Company provides the following consulting services to public, private and non-governmental organization (NGO) clients:

	primary and secondary tourism market research including design and facilitation of focus groups, workshops and seminars,
	demand forecasting, financial modeling,
	financial forecasting and economic assessment
	market and financial feasibility studies for new or expanding tourism ventures including accommodation, attractions, and events
	strategic assessment of the development potential for tourism destinations and tourism ventures including site selection and assessment
	preparation of tourism development plans - taking a project from concept through implementation -- marketing strategies and business plans
	organizational development, including human resources training and development

Team members have developed specific expertise in the following tourism industry sectors:

	Ecotourism
	Heritage (cultural and natural) Tourism
	Aboriginal Tourism
	Resorts
	Festivals and Events
	Attractions
	Recreation Facilities (indoor and outdoor)
	Camping/Outdoor Education

^theTourism Company is an active member in a number of Canadian and international tourism industry associations:

	Tourism Industry Association of Canada
	Travel and Tourism Research Association
	The Ecotourism Society (U.S.)
	Ecotourism Association of Australia
	Tourism Toronto
	Ontario Camping Association
	The International Society for Strategic Management and Planning

^theTourism Company supports the Toshiba Breath of Life Ski Event in support of cystic fibrosis, the SMARTRISK Ski Challenge and The Peter Gzowski Invitational in support of Frontier College.